AI Strategy.
In Practice.

Perspectives on agentic commerce, enterprise AI transformation, and product leadership — from the front lines of implementation.

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Your Next Best Customer Won't Be Human

AI agents are becoming the primary interface between consumers and brands. What BCG and Commercetools' research reveals about the transformation already underway — and the strategic moves leaders can't afford to delay.

The Product Leader's Hour: Why the CPO Is the Missing Link in Your AI Strategy

Nearly two-thirds of organisations haven't scaled AI beyond experimentation. The gap isn't technical — it's a product leadership problem. Here's why the CPO is the role that closes it.

Agentic AI vs. Automation: What Leaders Actually Need to Know

Most organisations conflate AI agents with RPA and traditional automation. The distinction matters enormously for where you invest, how you govern, and what outcomes you can realistically expect.

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